So, we did the legwork to teach you the process of buying business leads with a solid strategy. Read our detailed guide and check out a curated list of the seven best lead-buying platforms to hit the ground running.
Apollo is a sales intelligence platform with a prospecting database of over 250 million leads. Users can tailor their lead search, filter the results, and get laser-focused data using more than 200 attributes. You can also easily integrate the tool with your CRM to get real-time updates on every lead and make strategic decisions based on these insights.
ZoomInfo is a B2B database tool with multiple uses. Its SalesOS function is designed for marketers and sales reps to get their hands on relevant leads in bulk. The tool offers access to a huge database containing over 65 million phone numbers and more than 150 million verified email addresses.
Lusha is another B2B database platform for sales reps, marketers, and recruiters. With its primary focus on sellers, the tool can help optimize your prospecting process for outbound leads and boost your bottom line. You can buy qualified leads by narrowing your search with several targeting filters. Get the emails, direct dial info, and work numbers for your leads, and extract this information in a single click.
LeadIQ is a prospecting tool designed to build a customized marketing leads list for every user and streamline the sales process. Capture accurate information about your ideal prospects and let the tool draft/optimize personalized messages. LeadIQ constantly enriches its database to offer verified and updated data. Sync all this data with your CRM tool and run start-to-finish campaigns directly from your dashboard.
Then, you collect a list of names, along with their company names, titles, and preferably some references (e.g. to something they wrote or shared) for more personalized snippets. You literally create parts of your emails, having in mind the first draft of your copy. I described the process in more detail here. Then you use some tools to help you find email addresses of your sales leads.
This is the way that allows you to build very well targeted lists. Because you do the research yourself, you actually get to learn who your sales leads are. As a result, you are able to write recipient-centered copy that is sincere and feels natural. And it works great.
By outsourcing the process, you keep a high quality of your cold email outreach, and you regain the time that normally you would have to spend on finding the sales leads yourself. As a result, you gain a skilled SDR (Sales Development Representative) who takes care of starting business relations, which may bring you some new deals after some time.
These reasons, plus our experience working with tens of thousands of B2B marketing and sales teams, tell us purchased lead lists often yield a lower conversion rate, higher CPA, and a longer sales process.
Visitor identification allows you to pull more leads out of the companies that are already visiting your website. Since the average B2B company sees around 2% conversion rates on their website, there are a lot of potential customers (the other 98%) that most sales teams never see.
When faced with a mandate to produce more leads and close more deals, the knee-jerk reaction for many sales and marketing teams is buying lists to cold email. That feeling of lead generation desperation can drive even the most level-headed marketer or sales rep to act in haste.
It could be that the amount of leads currently going into the top of your sales funnel is perfectly fine. With some fine-tuning at other points in the funnel, it could provide you with all the qualified leads and sales you could want.
These buyer personas will inform all aspects of your business, including sales and marketing. Orienting your lead generation around these personas will keep your funnel filled with quality leads, ones more likely to close deals.
Business leads are important for any sales-led organization. It is important to note that every business lead is a potential customer. Outbound lead generation is essential for generating sales pipeline. The more business leads a company can contact, the more business opportunities they could theoretically generate.
Buying business leads can be a significant expense, Pricing for ZoomInfo, Clearbit, Seamless, Uplead, and Lusha all show how costly this can be. This is why a business must look for the following when buying business leads:
ZoomInfo is one of the leading and trusted business lead databases and a top choice when buying business leads. ZoomInfo helps the sales and marketing team by providing accurate B2B contact information. This software as a service platform provides marketers and salespeople with an actionable tool required for prospecting, lead scoring, and more. It provides detailed information which helps the business better understand their ideal customers.
It is a sales intelligence and sales engagement platform. It has a database of millions of contacts that you can easily import into their sales engagement platform. Apollo is a strong option for startups who need to buy business leads.
It is a B2B sales intelligence platform that helps sales and marketing teams find business leads in real-time. Many individual salespeople use Seamless when they need to buy business leads for prospecting.
LinkedIn is the largest social media platform for business professionals. There is a tool called LinkedIn Sales Navigator that is a premium LinkedIn feature used by many sales teams to build business lead lists.
It is a paid tool for sales professionals that promotes social selling by connecting different B2Bs. It offers various tools and filters to help businesses create a business leads list. It up-to-date data is based on self reporting and many of the business lead databases source their contacts from LinkedIn. With its actionable insights and information, this tool helps in better understanding of business leads and prospects.
The contact lists you already have get less relevant every day. In a single year 30% of sales leads are unusable. Depending on the state of your lists, the dirty data could actually be costing you sales. Find out what you can do about it.
Real estate is a competitive field, but if you buy real estate leads, you can quickly grow your business. Real estate lead generation companies curate lists of sellers or buyers who are actively looking for an agent. While this comes at a price, your commission should more than make up for what you spend. This list of the best places to buy real estate leads should help you make a splash in the home buying or selling industry. 781b155fdc